Netflix changed my life.
Following my nose has taken me in various colourful directions…
From penning an illustrated book. To playing music on stage at Shakespeare’s Globe. To coding in a dismal high-rise office block in Wembley.
So, how does Netflix come into this?
We’ll get there… With dreams of starting my own business, I immersed myself in London’s energetic tech startup scene: going to loads of talks and jumping down the rabbit hole of online learning. I absorbed a lot but still had no idea what my business would be.
Then moving into a new-build flat—the ideal blank canvas—started an obsession with optimising the space around me. At the same time, Netflix introduced me (and millions of others) to Marie Kondo.
The power of a fuzzy beanbag can’t be overrated.
Add in a smartphone. I was sitting brainstorming the direction of my intended business for an intensive publicity course I was taking and… ping… an email arrived in my inbox. It was about interior design. Suddenly it all came together. The concept of combining decluttering, personal styling and interior design. ALSO in PINK was born.