I'm Alexandria—your lifestyle design guide.

Alexandria holding Remi (the ridiculously cute mini dachshund). They're cosily wrapped up in a stylish monochrome merino wool blanket. How hygge!
Alexandria holding Remi (the ridiculously cute mini dachshund). They're cosily wrapped up in a stylish monochrome merino wool blanket. How hygge!

Here to help you create a home & life you love.

Here to help you create a home & life you love.

What is Lifestyle Design?

and other faqs

But first... what is ALSO in PINK™?

ALSO in PINK™ is your source for helping you live your best life—whatever stage of life you're in right now. This includes:

How does ALSO in PINK™ help with all that?

Freebies like these:

Premium offerings like these:

Why "ALSO in PINK"?

It's about embracing colour in your life, in a way that's uniquely you.
As for the colour pink? Love it or hate it—either way, ALSO in PINK™ is here for you.

Who is ALSO in PINK™?

ALSO in PINK™ is me, Alexandria Lawrence. As in, my lifestyle design business. (Full bio down the page.)

What is lifestyle design?

You could say lifestyle design is now a catch-all buzzword that covers every possible version of “living your best life”. But what’s wrong with that?The beauty of lifestyle design is it can be interpreted in a wide variety of ways.

Lifestyle design, at its best, offers a unique opportunity. It helps you discover how you really want to live and take action on living your best life, whatever that “ideal life” means for you.There is no one-size-fits-all solution. Living is a continuous process of learning and growing and any lifestyle design guide worth its salt will take that into consideration. Your journey is your journey. All you need is a top-class guide to help you on your way and keep you motivated.

This is Alexandria's unique interpretation of lifestyle design:

Elevate your style
Develop "who you are now" into "who you want to be".
Uplift your space
Explore how to create a healthy, happy, relaxing (hygge) home that's full of life.
Enhance your wellbeing
Learn to eat well for your unique biology, include more movement in your day & prioritise your sleep.
Explore what it means to live well together
You're not alone! Club PINK™ provides you with a supportive community of like-minded people, all invested in living their best life.
Your Lifestyle Design Journey™

This is the 7-stage process you go through in Club PINK™, Alexandria’s signature lifestyle design membership.

What is biophilic design?

It's all about bringing nature in a more meaningful way into your home.

We’re not just talking houseplants. Though houseplants are a fantastic way to instantly elevate your surroundings and breathe life into your space.

There are all sorts of ways to bring the outdoors in—and bring the wellness benefits of nature into your home. Your home and surroundings, after all, have a deep impact on your physical, mental and emotional states.

Biophilic design helps you:

Bring the outdoors in
And enjoy the wellness benefits of nature in the comfort of your own home.
Reduce your stress levels
That's right, time spent in nature has been proven to have measurable health benefits—reduced heart rate, blood pressure and stress levels & increased productivity, creativity and happiness.
Live more sustainably
Prioritising high-quality natural materials in your space looks good, feels good & it helps reduce your carbon footprint too.

And here’s the best part—you can benefit from biophilic design ideas even if you live in the middle of a busy city without easy access to nature.

Club PINK™ is a fantastic way to explore bringing nature (and its many wellness benefits) into your home to enhance your daily life.

How can I have an indoor jungle if I can't keep plants alive?

Are you saying you’re a plant killer?That’s okay (really). There’s hope for you yet… I promise. Better yet, I can 100% guarantee that every plant enthusiast out there has (however unintentionally) murdered a few, or a few dozen… maybe even a few hundred plants. It’s all part of the learning process. That doesn’t mean you have to go on a plant killing spree before you’re ready to enjoy some indoor jungle success.
Ever heard of hydroculture?
This innovative approach to indoor plant care is very popular in the Netherlands but hasn’t really gone mainstream in other parts of the world—not yet. Hydroculture is the future of houseplants (you heard it here first).

The benefits of hydroculture plants:

Fancy a jungle oasis in the comfort of your home?

Live your indoor jungle dreams and work one-to-one with Alexandria to create your very own Instant Indoor Jungle™. Bring stylish jungle vibes to your home with easy-care hydroculture plants, colour, art and decor, soft furnishings and all the trimmings…

Where in the world is ALSO in PINK™?

We’re based in Greater London, UK. Alexandria lives in a lush, leafy borough of SW London, not far from Kew Gardens, where she enjoys spending quality time in nature—that is, when she’s not enjoying nature in the comfort of her own flat… ahem, indoor jungle.

If you live in London and want to bring the wellness benefits of nature into your home, work one-to-one with Alexandria to create an Instant Indoor Jungle™ of your own.

If you live elsewhere in the UK, it’s also possible to work one-to-one with Alexandria. Book a Design Consultation to start your indoor jungle journey and create your vision for an Instant Indoor Jungle™ that’s perfect for you.

If you live outside the UK, Club PINK™ is a fantastic way to get personalised help from Alexandria, plus the support of your international Club PINK™ family.

What is Club PINK™?

Club PINK™ is a membership all about lifestyle design—a unique blend of KonMari® tidying, personal styling, wellness, science-based nutrition and biophilic interior design.

For more details (including the Club PINK™ launch date), check this out.

Is Club PINK™ right for me?

Living well is a daily practice. Whatever stage of life you are in right now, Club PINK™ is here to support you and help you live life to the fullest—every day. Creative professionals, entrepreneurs, retirees, stay-at-home parents, corporate workers, career changers—we’ve got you.

Yes, Club PINK™ is for you if...

I want to be part of the Club PINK™ family. Now what?

If you’re longing to be part of a supportive community where everyone is invested in living their best life, Club PINK™ is absolutely for you.

About Alexandria Lawrence

a creative journey to lifestyle design

Alexandria Lawrence, founder of ALSO in PINK™, has been working in the creative world for nearly two decades and is proof that dreaming big can take you to unexpected places.

It all started with a 1980s illuminated globe—one of those night lights you swivel around to explore the world, you know, as a millennial child before the internet. That illuminated globe always pointed to the UK, which felt like an exotic choice for this LA girl who didn’t like palm trees. Listen to Alexandria’s interview with Tracy Chevalier, bestselling novelist and fellow American living in London, for more about being drawn to England from an early age.

Alexandria has made her home in London for the past 20 years and now loves palm trees. In fact, she’s obsessed with tropical houseplants of all varieties and has serious “indoor jungle goals” for her SW London flat. This plant passion and her life-long love of design led her to the wonderful world of biophilic interior design. She’s currently on a residential interior design course at KLC School of Design, one of the UK’s top interior design institutes.

Inspired by her love of houseplants (which has grown significantly since 2020), Alexandria swiftly found her interiors niche and has immersed herself in the world of biophilic interior design.

Alexandria specialises in lifestyle design. Her areas of expertise are...

KonMari Tidying
To help you bring joyful organisation to your home.
Personal Styling
To help you feel stylishly confident—in your colour choices and clothes.
Biophilic Interior Design
To help breathe life into your space... think lovely and easy-care (hydroculture) houseplants, colour, organic shapes, natural materials and sustainable design.

Alexandria's formal training is as an...

Interior Designer
She’s currently on a residential interior design course at KLC School of Design, one of the UK’s top interior design institutes.
KonMari Consultant
She has been a certified KonMari consultant since 2020.
Personal Stylist
Alexandria trained at the London College of Style and specialises in seasonal colour analysis and women's styling. She's also keen to explore menswear and gender-neutral styling.
Classical Musician
Music is what brought Alexandria to the UK over 20 years ago. She studied early music (baroque viola and viola d'amore) at the Guildhall School of Music & Drama in London. Prior to that, her undergrad studies were at Oberlin Conservatory of Music in Ohio, USA.
Alexandria is originally from Los Angeles, California and has lived in London, UK for the past 20 years.
Alexandria standing in front of fabulous glass flower art with rich dark green background

Mini Bio

Alexandria Lawrence is a lifestyle design expert—a certified KonMari consultant, personal stylist and specialist in biophilic interior design. Through her company, ALSO in PINK™, she helps her clients transform their wardrobe and their home. Alexandria has been featured in Forbes and she is the host of ALSO in PINK, the podcast all about lifestyle design.

Other creative things Alexandria has done...

Perform on stage at Shakespeare's Globe
A rollicking 68 shows of The Taming of the Shrew and the highlight of Alexandria's musical career.
Publish a book
The Hapless Rehearsal is a comical insight into the world of classical music, told in illustrated verse. Alexandria has always loved to draw "fancy ladies" and they appear in the book too!
Design websites
Her only "real job" has been to work as a frontend web developer for an e-commerce lifestyle brand. Good skills to learn but quite a miserable job experience.
Host a lifestyle design podcast
Alexandria hosted nearly 50 episodes of ALSO in PINK, the podcast all about lifestyle design, before pressing pause. The podcast will return—probably in a different format—but not quite yet.

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