24. Ask Alexandria: How to Get Visibility in Your Niche & Explore New Career Paths

Ask Alexandria

Special Monthly Q&A

Episode Highlights

This month’s questions have a lot to do with getting yourself out there. If you’re self-employed, run your own business or want to work for yourself, this episode is for you. Hear how you can learn from past failures, explore new career paths and leverage the power of publicity.

How to Get Visibility in Your Niche

Focus on Publicity

Publicity is getting featured in articles, making guest appearances on podcasts, doing TED Talks, being featured in magazines and on television. There are so many opportunities. Publicity helps you…

  • Show up as an expert.
  • Boost your credibility.
  • Open up doors to other opportunities.
  • It’s more impactful than social media posts.
Learn from Experts

My amazing friend Selena Soo is an incredible publicity strategist and one of the most connected people I know. She has generously offered up a copy of her 2021 Publicity Calendar to my community! Download your copy here.

Explore New Career Paths

It’s important to remind yourself that it’s never too late to learn new skills. Especially in this digital age of ours, there are all sorts of opportunities to learn and grow.

If you are looking to develop new skills, here are some great places to start:

  • General Assembly is hard to beat when it comes to training in tech, data, design and business. They offer full-time 3 month courses, part-time courses, one-off classes and workshops.
  • Skillshare and Udemy both offer thousands of online courses. Dip your toe in and explore.
  • MasterClass is my personal favourite. Learn from the world’s best. Everything from voice acting to scientific thinking, advertising, sleep and magic…

Listen to the full episode to learn how I went from freelance classical musician to junior frontend developer in just over 3 months. This was my first foray into a new career.

Style Notes

Immerse yourself in the world of fashion and styling. Here are a few books I’d recommend…

  • Dress with Sense: The Practical Guide to a Conscious Closet by Redress. “It’s chock-full of practical tips, from eco-friendly ways to remove stains to how to get creative and rescue hidden treasures from the depths of your wardrobe”.
  • Naturally Tan: A Memoir by Tan France. “I’m a huge fan of Queer Eye and Tan’s book is a compelling read. He tells his personal story with his signature biting humour and compassion. It’s touching and laugh-out-loud hilarious!”
  • Clothes… and other things that matter by Alexandra Shulman. “It’s a good read and Alexandra Shulman comes across as a very down to earth relatable sort of person. Not the Devil Wears Prada fashion editor we might expect to be at the heart of a magazine like British Vogue”.